How was the king of oriental cosmetics born?

During the Meiji period, a man known as the “king of oriental cosmetics” transformed the lives of Japanese people. A much-talked about story since its serialization in the Sankei Shimbun, this book describes the life of a man who used his “devotion” to product manufacturing and innovative advertising techniques to survive through the turbulent times of the Meiji, Taisho, and Showa periods.

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